Adwords editor lets users1/1/2024 ![]() There are a ton of free YouTube videos to help you get started and continue to learn. The Google Ads Editor Tool is a great time-saver, but it's also complex and takes some time to master. Google will periodically release new versions so always make sure you have the most up-to-date one. Once you download, make sure to get the most recent changes as noted above. This is basically what happens: From homes +for +sale, now my keyword looks like this: +homes +for +sale From there, add + to every keyword using the "before existing text" selection. Use CTRL + H again and click on the 'append' tab.For example, if my keyword is homes for sale, my keyword now looks like this: homes +for +sale I find a space and replace it with a space plus the "+" special character. To make sure I have broad match modified, I do the following: First I copy (CTRL + C) the exact match keywords, paste (CTRL + V), then update the match type to 'Broad'. Let's say we're looking at the same situation as above, but now I want to copy my exact keywords into broad match modified. ![]() Tip: There's a quick way to copy and paste broad match keywords. All you have to do is copy the current exact-match keywords (CTRL + C), paste them (CTRL + V), and then update the match type button from 'Exact' to 'Phrase' which literally takes 5 seconds. Here's a scenario: You have 10 keywords in your account all in exact match. Using the copy and paste functionality, it's easy to get all those different match types in your ad group within seconds. When adding new keywords, it is likely that you'll want more than one match type. Speedy Changes To Match TypesĮxpanding keyword match types becomes simple. Need to add 20 new keywords? How about new ad copy? Even several new campaigns and ad groups can be loaded into the offline editor tool at once. You can speed up the process of adding any campaign elements by loading them all at once. The "Make Multiple Changes" button sounds exactly like it is. I do this across multiple keywords at the same time. For example, if you want to add brand variations, you can take your non-brand keywords and use control + h, then append your company's brand name. Tip: I use the append or prepend functionality when turning non-brand keywords into brand keywords. Bid change functionality that lets you adjust bids by a certain percentage, raise to top-of-page bid or first-page bid.Find and replace keywords, ad copy, naming conventions, etc.With the CTRL + H shortcut, you can make the following changes: Powerful Searching CapabilityĬTRL + H can be used for several shortcuts. This saves more time than updating each individually. I select all the copies using the control or shift button on my keyword and from there, make that ONE change across a TON of ad copies. Let's say I need to make a bulk change to ad copy found across multiple campaigns. By doing this, you can make quick, bulk changes across your entire account. You can easily highlight multiple items account-wide. You can select multiple items across campaigns and ad groups to make quick bulk edits. I bet I just saved some of you at least an hour of work with that last tip. In the offline tool, you are not able to copy and paste locations. Copy and paste ad groups, keywords, and ad copy too! Location targeting becomes especially easy. I do this ALL the time.Īdditional Tip: Don't limit this to campaigns. You press CTRL + C, then CTRL + V, and… you just created a new campaign in a few seconds! Granted, you'll need to make adjustments, but you can easily copy, paste and then update. Tip: This is helpful for everyone! Imagine that you never have to go through the process of creating a campaign from scratch again. You can use copy (CTRL + C or CMD + C) and paste (CTRL + V or CMD + V) to easily copy and paste almost anything. Campaigns, ad groups, keywords, location targeting, audience targeting, negative keywords, ad copy, sitelinks, etc. I have some accounts with tens of thousands of keywords and if I want to access those keywords, the editor tool takes much less time to load than the online version Shortcuts Save Even More Time Tip: This can be especially time-saving for those of you with large accounts. You can click from one section to the next without worrying about load time. You don't have to wait for a webpage to load. I already mentioned that I love the editor tool because it saves time.
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